Campaign Involvement

Thank you for choosing to Show Some Love and participate in the 2019 Combined Federal Campaign (CFC). Your work empowers and inspires the generosity of the Federal community, and together we can have an even greater impact.

The CFC is one of the largest and most successful annual workplace campaigns, raising millions of dollars each year for organizations like yours. As the only authorized charitable solicitation of employees in the federal workplace, the CFC offers access to a critical source of unrestricted funds for participating nonprofits and an inexpensive way to attract new donors.

Information shared by your organization educates donors and helps them understand the importance of the CFC to participating charities. We look forward to working with you to attend campaign events and hope the following information is helpful as you plan for the upcoming campaign.

2019 Charity Outreach Program Overview 

Participation in the 2019 Charity Outreach Program requires digital acceptance of the terms outlined below. Once you have read the program overview and guidelines please complete the agreement by following the link at the bottom of this page.
 
The Combined Federal Campaign (CFC) is the only authorized charitable giving drive for employees in the federal workplace. Launched by President Kennedy in 1961, the CFC is one of the largest charitable workplace giving programs in the world. The Office of Personnel Management (OPM) has organized the CFC into 36 geographic zones across the country and around the world.  

The Combined Federal Campaign of the Peachbelt Zone 023 is the local campaign for federal employees and retirees in the Peachbelt Zone’s geographical region. Through the collective contributions of civilian and military federal employees, the 2018 campaign generated more than $2,460,000 in pledges for participating local, national, and international charities.  

Throughout the campaign, charities may have the opportunity—via kickoffs, charity fairs, speaking opportunities, etc.—to meet directly with campaign leaders and generous federal employees. These activities provide charities the opportunity for visibility across the CFC donor base.  

Why is CFC event participation so important? 

Your participation in campaign events is critical. Research has shown that it often takes four to six touchpoints before a donor pledges. Campaign events provide one of these important touchpoints. Our messaging encourages federal employees to support the charitable cause(s) that are most important to them, and they may arrive at campaign events searching for that cause. Another important facet of the campaign is storytelling. Success stories from charities or their beneficiaries can be very powerful and motivational. Don’t miss your opportunity to talk face-to-face with generous federal employees this year! Do your best to have a representative from your organization participate in all the campaign events the government invites your organization to attend.  

Charities that wish to participate in Charity Outreach Program activities must agree to follow these guidelines by signing the 2019 Outreach Program Guideline Agreement.


Charity Outreach Program Guidelines  

These guidelines have been set forth to administer the CFC fairly and equitably for all charities within the campaign. Before attending and/or speaking at any campaign events or any associated activity, a leader from your organization must carefully read and digitally sign this agreement. 

  1. We understand that we are at a CFC event; therefore, the government prohibits all supplemental fundraising and collecting names. 
  2. At any event, our organization may distribute promotional items of nominal value; however, we understand that the government also prohibits the sale of items. Our representatives will check with department or agency sponsors before engaging in raffles, drawings, or any promotion which could be construed as gaming or gambling. 
  3. We understand that when we are at a CFC event, we are there to represent not only our organization, but all charities in the campaign, and will abide by CFC regulations 5 CFR Part §950, OPM instructions, and federal department and agency ethics guidelines. 
  4. Our organization has representatives who are willing and able to enter United States government facilities to attend charity fairs. 
  5. If someone from our organization agrees to attend a campaign event, the representative will arrive on time and with appropriate photo identification(s) issued by a valid government agency (driver’s license, U.S. passport, or other). Note: At times, certain state identification cards such as driver’s licenses have been deemed unacceptable for entrance into federal government facilities. Please check in advance to ensure your state’s licensing program meets federal standards. Otherwise, an alternate form of identification will be required, such as a U.S. passport. Some facilities may require two forms of ID. Federal security rules do not consider credit cards as a form of identification. Library cards, voter registration cards, and any document issued by the government may be acceptable second forms of identification, but you should always check in advance.  
  6. If unable to attend (after confirming their participation), the representative will inform the CFC and the department or agency organizer as soon as possible. 
  7. Our representatives will professionally provide customer service and will greet, receive, and thank all attendees with equal respect, dignity, and enthusiasm. 
  8. Representatives will not attend events to which our organization has not been invited. 
  9. We will use only the allotted display area and understand that we may have to share table space with other charities. 
  10. We will attend all CFC events in professional attire (e.g., no shorts, flip-flops, etc.). 
  11. We will inform CFC officials immediately about any significant problems encountered or any changes in our contact information. 
  12. We understand that photography (even photographing our display) may be restricted. We will check in advance before bringing cameras or cell phones inside the facility. 
  13. We will ensure that any staffers attending campaign events know of the CFC Charity Outreach Program requirements.

Participation in the 2019 Charity Outreach Program requires digital acceptance of the terms outlined above. Click here to complete the agreement. 


Charity Briefing

All CFC-approved charities must register for and complete CFC Charity Briefing. The briefing is required to participate in any on-site CFC charity activities in this Zone. Virtual briefing dates are:

Charity Briefing 1 
Tuesday, September 3, 2019
11:00am – 12:00pm, ET
10:00am – 11:00am, CT
 
Charity Briefing 2 
Thursday, September 5, 2019
11:00am – 12:00pm, ET
10:00am – 11:00am, CT
 
Charity Briefing 3 
Tuesday, September 10, 2019
11:00am – 12:00pm, ET
10:00am – 11:00am, CT

Missed the virtual training dates? Watch it on-demad now. 

If you have already completed a Charity Outreach Briefing this year please note it on the 2019 Charity Outreach Program Agreement


RULES FOR EVENT PARTICIPATION

Throughout the campaign, charities may have an opportunity to meet directly with campaign leaders and federal employees. As you pursue these opportunities through charity fairs and speaking engagements, follow the guidelines set forth by the CFC to help make the most of your time with these potential donors.

  • Charity representatives participating in CFC events should:
    • Sign event authorization forms with all zones in which they plan to attend campaign functions. 
    • Attend only events to which the organization has been invited.
    • Promote overall participation in the campaign, not only their organization, especially at speaking events.
    • Greet, receive, and thank all people with respect, dignity, and enthusiasm.
    • Use only the display area allotted, understanding that it may be necessary to share table space with other organizations.
    • Follow all instructions provided by event organizers.
    • Dress and act in a professional manner.
  • The sale of promotional items or collection of names or funds at CFC events is strictly prohibited. Promotional items of nominal value may be distributed. 

TIPS FOR DONOR ENGAGEMENT

Attending Combined Federal Campaign (CFC) events is just one way to reach the federal community. Engage potential donors by incorporating these tips into your marketing and outreach strategies:

Materials

  • Print your 5-digit CFC code on all of your materials and display it prominently on your website.
  • Use the Show Some Love theme in your own promotional efforts. For example, you could include something on your home page or in an e-newsletter that says, “Show Some Love to [charity mission] by giving to [charity name] through the CFC. Our designation number is [5-digit CFC code].”

Messaging

  • Make the ask. During the campaign, ask any known supporters who are federal employees/retirees to give to your charity through the CFC. 
  • Promote opportunities for federal employees to donate their time and talent as part of the new volunteerism component of the campaign. 
  • Incorporate messaging specific to retirees in your communications strategies. Ensure they are aware that they can support your organization by making a donation through the CFC.
  • Talk about the ability to give through payroll deduction, which enables donors to give a little bit each pay period, adding to a significant contribution at the end of the year. 
  • Encourage your supporters to educate their co-workers about your organization so that they too can direct their donation to further your mission.

Marketing

  • Utilize social media to promote designations to your charity through the CFC. Be sure to include your 5-digit code, tag your local CFC zone, and include the hashtag #ShowSomeLoveCFC. 
  • Share your success stories, photos, and videos on your social media channels and websites, in donor communications, and with local CFCs so that they may also promote your great work. 
  • Target earned and paid media to the federal audience through pitching and advertising.

Download complete list of tips for Donor Engagement